Today we’re sharing 6 useful digital marketing tools for small businesses that you need to know about!
When you’re running a small business, you’re wearing many different hats all at once.
It doesn’t matter if you have zero employees yet, a small marketing sales team or a growing team. You can always stand to simplify and automate things where possible, right?
It just takes finding the right marketing tools.
In this post, we’re going to share the best marketing tools for small businesses that help execute their digital marketing strategy.
And make sure you read through the whole post because a lot of these are free options for small business marketing tools so that you don’t have to worry about putting a lot of your money towards influencer marketing, affiliate marketing, etc.
Digital Marketing Strategy: 6 Online Business Tools
Social Media Management Tools
1. Zoho Social
If you post to any social media platform outside of just Facebook, you’re going to want to use a social media scheduling software, saving time.
We say “outside of Facebook” because Facebook has its own built-in scheduling platform in Creator Studio that technically works for both Facebook and Instagram…
…(although it doesn’t give you all the options in scheduling Instagram posts that we would like).
But if you’re wanting to mass schedule the same post to multiple platforms at once, a social media scheduling software is the way to go.
2. LinkTree
If you post on Instagram, you’ll want to utilize LinkTree.
We all know how Instagram gives you one link in your bio, and they don’t support clickable links in your captions.
So what do you do if you need to refer to multiple links in a week’s worth of posts?
Are you going to manually change your bio link every day? You could, but that’s not often sustainable or efficient.
LinkTree allows you to house multiple different links in your LinkTree bio.
So when someone clicks on it, they can choose which of your links they want to click from there.
You can update the links in real-time at any given time, pick the background screen color, and how the names of each link appear.
Digital Advertising Tools
3. Facebook Ads Manager
If you perform any paid Facebook marketing, you’ll need to have your Facebook Ads Manager set up.
Ads Manager serves as a campaign monitor and tracks the performance of Facebook ad campaigns.
If you want more page likes, post engagement, video views, website traffic, lead generations, lead captures, or to drive sales, Facebook Ads Manager is where you run those marketing campaigns.
6. Google’s Keyword Planner
If you’re performing SEO for your website or blog site, you’ll want to use this free Google tool.
It allows you to do keyword research, for keywords that are relevant to your business to see if people are searching them or not and if so, what the search volume is.
This will help direct your content writing efforts so that you know what topics and keywords to write your blogs around.
If you’re a local business owner, you’ll want to make sure you’re ranking for local keywords as well…
…and small business marketing tools like this will help you determine which local search terms are being searched the most.
Overall, it serves as a mobile marketing technique by keeping a pulse on your target audience and their searches so you know how to pivot your SEO efforts accordingly.
Email Marketing Tools
5. MailChimp
MailChimp is one of the most popular and user-friendly email marketing programs available.
Unlike direct mail, emails give your customers the opportunity to be in control.
If you’re newly getting started with email marketing, this is a great marketing software to go with.
It’s also available at a lower price point than some of the other email marketing tools, making it affordable for small business owners on a budget.
An email marketing tool like MailChimp will allow you to automate all of your email campaigns so that you don’t have to sit down and manually send them out every time they’re needed.
Someone purchases a product? They will automatically receive a confirmation email.
Someone signed up for your email list? They will automatically be funneled into your drip campaign.
Marketing to potential customers becomes a lot easier.
MailChimp simplifies the process of setting up email automations so that the everyday business owner with little to no user experience can still get started with email marketing.
6. ActiveCampaign
ActiveCampaign is a more advanced email marketing tool.
To some, MailChimp being a simpler program may be a pro, but to others, it’s a con because it limits their capabilities.
ActiveCampaign may offer a steeper learning curve and be a little pricier, but it gives you more powerful features and customization at the same time.
Plus, Active Campaign doubles as a customer relationship management tool, or a CRM.
If you’ve already dabbled in email marketing for a while and are looking to take your email and/or SMS marketing automation tools a step further, this may be a program worth looking into.
That wraps up our 6 small business marketing tools! We trust these tools will be helpful to you based on your marketing needs.
Remember, don’t hesitate to contact us today if you need help with any of the digital marketing strategies we mentioned above.